Pinedruff is back! Your go-to antidandruff serum is in stock again—shop now before it’s gone!

SMOO Baby Pure Lotion – the ultimate on-the-go hydration for your baby’s skin. Gentle, non-greasy, and safe for everyday care.

CHOSEN Store is now open for you every Sunday from 12 PM to 5 PM. Come in & shop your favourites!

Curator's Column

Why are we called people with Skin of Color?

Why are we called people with Skin of Color?

Skin of color is trending everywhere. But what does this term actually mean? Learn more in this blog.

Do sunscreens get absorbed into our body?

Sunscreens absorption - what you need to know.

Oil based sunscreen ingredients are more likely to get absorbed than mineral based filters. Learn more here.

Sunscreen for Men?

Sunscreen for Men - the basics.

Are men's sunscreens really different from those meant for everyone?

BB, CC and DD creams

BB, CC and DD creams, and why tinted sunscreens may replace all of them?

Tinted sunscreens are trending now, replacing BB, CC and DD creams. Their ability to combine coverage and protection seems to be the reason.

Tinted sunscreens – what are they and when to use them?

Tinted sunscreens – what are they and when to use them?

Tinted sunscreens and antioxidant sunscreens protect Indian skin types, more comprehensively than UV focused sunscreens.

The white cast!

The white cast!

What causes the sunscreen white cast? Explore the origin of this term.

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