Privacy Policy
This Privacy Policy (“Policy”) explains how Silphion Research Private Limited (“Silphion Private Limited”) collects, uses, shares, and protects personal data obtained through its websites, applications, and related services. It is designed to comply with the Digital Personal Data Protection Act, 2023 (“DPDP Act”), the Information Technology Act, 2000, and applicable amendments, rules, regulations and guidelines enacted thereunder from time to time (“IT Act, 2000”) with specific mention of regulation 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive personal information) Rules, 2011, and any other national and state laws which relate to the processing of data and other applicable laws.
Silphion Research Private Limited considers the privacy and security of the personal information of its users as a matter of highest concern. Accordingly, this Policy has been designed and implemented to protect user information. This Privacy Policy is an electronic record in terms of the IT Act (and any other applicable law including Digital Personal Data Protection Act, 2023 and its ensuing rules as and when applicable). This electronic record does not require any physical or digital signatures. Any new features and/or services that are added to the current scope of services offered by Silphion Research Private Limited at any point in the future shall also be subject to the terms set out in this Policy along with any other future relevant legislations to be incorporated as per the laws of the land.
By accessing Silphion Research Private Limited’s website and using its services, the user consents to the practices described in this policy. This Privacy Policy shall apply to any person who visits, browses, uses, or accesses Silphion Research Private Limited’s Website or uses any Services listed on the Website.
All updates to this Policy will be communicated through the Silphion Research Private Limited website and/or other appropriate channels.
1. Scope of this Policy:
This policy applies to:
- Personal data of users collected through Silphion Research Private Limited’s websites, applications, and other online platforms.
- Data provided by users, customers, employees, vendors, and business partners.
- Information gathered during recruitment and operational processes.
- Data gathered automatically via Silphion Research Private Limited’s digital platforms.
2. Definitions
2.1. Personal Data: Information that identifies or can identify an individual, such as name, contact details, and online identifiers.
2.2. Sensitive Personal Data: Information such as financial data, biometric data, health information, or any other data classified as sensitive under applicable laws.
3. Collection of Personal Data
3.1. User Data: Personal data is collected directly from individual users in the following situations:
- Where a user expresses interest in purchasing Silphion Research Private Limited’s product offerings, by providing their name, email ID, and phone number through Silphion Research Private Limited’s website
- Where a user expresses interest in subscribing to the periodical newsletter produced and circulated by Silphion Research Private Limited, by providing their email ID through Silphion Research Private Limited’s website.
3.2. Business and Professional Contacts: Limited data such as names, job titles, and contact details may be collected from business partners and vendors.
3.3. Employee details: Personal data of employees such as name, address, email ID, phone number, date of birth, copies of educational certificates, curriculum vitae, and identity documents may be collected during recruitment and operational processes.
3.4. Visitors to Premises: Visitors’ names, contact details, and biometric data (e.g., fingerprints) may be collected upon their visit to Silphion Research Private Limited’s premises. CCTV footage is recorded for security purposes.
3.5. Automatic Collection: Data such as device identifiers, web browser, time zone, IP addresses, geolocation, and user preferences are collected via cookies and similar technologies. While browsing the site, data such as the individual web pages or products viewed by the user, the websites and search terms that referred the user to Silphion Research Private Limited’s website, and information on how users interact with the site are also collected as part of “Device Information.” All these data are collected through the following modes:
3.5.1. “Cookies,” which are data files placed on a user’s device or computer, that include an anonymous unique identifier. Users may learn more from Silphion Research Private Limited’s Cookie Policy.
3.5.2. “Log Files,” which track actions occurring on the Website, and collect data including the user’s IP address, browser type, Internet service provider, referral and exit pages, and date/time stamps.
3.5.3. “Web beacons,” “Tags,” and “Pixels,” which are electronic files that are used to record information how a user browses the site.
3.5.4. During a Purchase/Attempt to Purchase: When a user purchases or attempts to purchase a product through Silphion Research Private Limited’s Website, their name, billing address, shipping address, payment information (including credit/debit card numbers), email address, and phone number are collected as part of “Order Information.”
4. Purpose and Use of Data
4.1. Personal Data: Silphion Research Private Limited processes personal data for the following purposes:
- Providing goods and services to users who make a purchase on the website
- Providing information on the products and related topics to users who sign up for Silphion Research Private Limited’s newsletter
- Fulfilling contractual obligations
- Facilitating transactions
- Training staff to provide better service
- Providing information on offers and promotional activities
- Complying with legal and regulatory requirements
- Improving website functionality and personalising user experience
- Providing marketing and promotional communications with consent
- Recruitment, employment, and operational management
- Conducting analytics and research
- Screen orders for potential risk or fraud
The specific purposes and data collected are provided in detail in the table below:
| Purpose | Data Collected |
| Account creation | Name, Email ID, Contact Number |
| Newsletter registration | Email ID |
| Employee recruitment and onboarding | Name, Email ID, Contact Number, Address, ID Proof, Tax IDs, Bank account information, Health information |
| KYC Compliance | ID Proof, Tax IDs |
| Billing and Payments | Billing and Shipping Addresses, Credit / Debit Card Details, Bank Account Details |
| Customer Support | Name, Contact Details, Nature of Inquiry |
4.2. Device Information: Silphion Research Private Limited uses Device Information to screen for potential risk and fraud (in particular, the user’s IP address) and more generally to improve and optimise Silphion Research Private Limited’s website (for example, by generating analytics about how users browse and interact with Silphion Research Private Limited’s website, and to assess the success of all Silphion Research Private Limited’s marketing and advertising campaigns).
5. Sharing of Personal Data
Silphion Research Private Limited shares personal data only in the following circumstances:
- For Regulatory and Legal Compliance: Personal data may be disclosed to regulatory authorities and law enforcement agencies as required by law.
- Third-Party Service Providers: Silphion Research Private Limited’s shares data with trusted service providers for IT support, payment processing, shipping, and marketing services, as well as for employee recruitment and onboarding. Contracts ensure that all such data is used only for intended purposes.
The specific agents with whom Silphion Research Private Limited engages to this end are as follows:
- Shopify: To power Silphion Research Private Limited’s online store
- Google Analytics: To understand how users use Silphion Research Private Limited’s website
- Payment Gateways such as Razorpay, PhonePe, Pay U, and Cashfree: To facilitate purchase by making payments.
- Bluedart: To facilitate delivery of products to the shipping address of the users.
- GreytHR: To recruit and onboard employees, and to maintain their records.
Silphion Research Private Limited holds no responsibility for the data entered into third party links and urges users to go through the respective privacy policies terms of use, terms and conditions, opt-out policies, and cookie policies of these providers on their respective websites before engaging.
- Business Transfers: Personal data may be transferred during mergers, acquisitions, or asset sales.
6. Behavioral advertising
Silphion Research Private Limited may use Personal Data to provide users with targeted advertisements or marketing communications that Silphion Research Private Limited believes may be of interest to a user. For more information about how targeted advertising works, a user can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Users can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Instagram: https://help.instagram.com/911879456838933
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, users can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/
7. Data Security
7.1. Silphion Research Private Limited implements robust measures to protect personal data, including:
- Encryption: AES-256 for sensitive data.
- Access Controls: Restricted access based on role and necessity.
- Audits: Regular security assessments and compliance reviews.
- Incident Response: Procedures to address potential data breaches promptly.
7.2.Silphion Research Private Limited exercises care while sending mails to its users. In case of any mail other than business mails referring to Silphion Research Private Limited or Chosenstore.in seems suspicious, a user should immediately contact Silphion Research Private Limited and verify the credibility of the mail.
7.3. Silphion Research Private Limited’s website may contain links to third party websites and other resources which may have their own privacy policies. Silphion Research Private Limited holds no responsibility for the data entered into third party links and urges users to go through the respective privacy policies before engaging.
8. Retention of Personal Data
All personal data is retained only as long as necessary to fulfil its purpose, or comply with legal obligations, or until a user requests for the information to be deleted. After the retention period, data is securely deleted or anonymized.
9. Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
10. Children’s Privacy
Silphion Research Private Limited’s services are not directed at individuals under 18 years of age. If a user believes that Silphion Research Private Limited has collected data from a minor, they are advised to contact Silphion Research Private Limited immediately via privacy@chosenstore.in.
11. User Rights
Under the DPDP Act, a user has the following rights:
- Access: Users can request a copy of their personal data as maintained by Silphion Research Private Limited.
- Rectification: Users can request the correction of inaccuracies in their personal data as maintained by Silphion Research Private Limited.
- Erasure: Users can request the deletion of their data as maintained by Silphion Research Private Limited.
- Restriction: Users can limit the processing of their data as maintained by Silphion Research Private Limited.
- Withdrawal of Consent: Users can revoke consent at any time for the use and processing of their data as maintained by Silphion Research Private Limited.
- Opting out: Silphion Research Private Limited may contact users regarding promotions, service/product launches, feedback and surveys. If a user wishes to opt out of these activities, they may email Silphion Research Private Limited at <privacy@chosenstore.in>.
To exercise any of these rights, a user can contact Silphion Research Private Limited at <privacy@chosenstore.in>. All requests will be processed within 45 days or as required by law.
12. Changes to the Privacy Policy
This Policy may be updated periodically to reflect legal, regulatory, or operational changes. Updates will be communicated via Silphion Research Private Limited’s website.
13. Contact Information
For more information about Silphion Research Private Limited’s privacy practices, or for questions or concerns, a user may contact Silphion Research Private Limited by e mail at privacy@chosenstore.in or using the details below:
Silphion Research Private Limited,
CHOSEN Store, 3rd Floor, Canberra House,
New No. 97 & 95, Old No 58 & 58a,
Pantheon Road, Egmore,
Chennai 600008 Tamil Nadu
93840 00411
14. Data Protection Officer
In accordance with the provisions of the DPD Act, 2023 and rules made thereunder, the name and contact details of the Data Protection Officer are provided below:
Attention: Mr. Raghavender M M
Designation: Grievance Redressal Officer
Email: Raghav@chosenstore.in
Timings: From 9:00 am to 6:00 pm (Monday to Saturday)