Welcome! If you have just discovered CHOSEN, here's what makes us different.
What is CHOSEN?
CHOSEN is India's first exposome based skincare brand, founded in 2020 by cosmetic dermatologist Dr. Renita Rajan.
We create clinical grade skincare, haircare, and wellness products specifically designed for melanin-rich skin and the unique challenges of Indian climate.
What Makes Us Different?
We Deliver Younger for Longer
For skin of colour, aging shows differently. We target the four actual domains of aging that matter for melanin rich Indian skin:
Pigmentation: Age spots, uneven tone, melasma
Skin Texture: Roughness, enlarged pores, loss of smoothness
Contour: Sagging, loss of definition, volume loss
Hair Aging: Thinning, greying, texture changes
Our innovation addresses all four domains, not just wrinkles like Western brands focus on.
Relentless Innovation, Zero Me Too Products
We pioneer entirely new categories for Indian skincare and often, first in the world. Founded by a dermatologist and refined by a team of dermatology experts, every CHOSEN product represents breakthrough thinking:
First to pioneer Pycnogenol in Indian skincare
First oral sunscreen concept in India
Pioneered topical melatonin for hair growth
Advanced Sh-Oligopeptide-1 based formulations
Monofilter non nano sunscreens - complete protection without white cast
Peptan marine collagen - clinical grade collagen peptides
Methylsulfonylmethane (optiMSM) - pioneering sulfur based skin health
We literally sweat it out to create solutions that didn't exist before. No shortcuts. No copying. Just pure innovation.
Exposome Based for Indian Conditions
Most brands focus on skin type. We focus on your exposome - UV radiation, pollution, humidity, heat, stress. Indian skin battles conditions other markets don't face. We innovated an entirely new framework to address this reality, optimized specifically for Indian skin tones.
A Trove of Knowledge
CHOSEN Store isn't just about products - it's a comprehensive resource for skin science. Dr. Renita Rajan, author of "Sunscreens for Skin of Colour" and key opinion leader for laser technologies, along with our team of dermatologists, brings you the latest and best information. Whether you are a skincare beginner or a fellow medical practitioner, you will find cutting edge insights here.
CHOSEN’s Philosophy
✅ Pioneer, never follow
✅ Address real aging concerns for skin of colour
✅ Educate as much as we innovate
✅ Built for people and planet
❌ No me too products
❌ No Western aging standards
❌ Nothing that disrupts your hormones or long term health
Who CHOSEN Is For
You'll love CHOSEN if you:
Want first in world innovations for melanin rich skin
Understand aging manifests differently in skin of colour
Value both high quality products AND education
Want to be part of the future of Indian skincare
Ready to Start?
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