New Supersaver Launch for moms at 15% OFF—Pregnancy Safe Skincare Essentials Gift Set. Get yours now!

CHOSEN Store is now open for you every Sunday from 12 PM to 5 PM. Come in & shop your favourites!

SMOO Buttergel—Pediatrician tested moisturizer for moms and babies. Experience luxurious hydration today!

Level up your anti-hair fall routine with the innovative & effective Caffeine + MSM Hair Growth Serum. Prolongs hair growth phase & improves hair thickness. Shop Now.

Unlock Radiant Skin: Gelée Universal Face Moisturizer boosts hydration by 176% in just 60 minutes. Shop now!

Join the CHOSUN community and enjoy 25% off any mineral SAFESCREEN! Limited time offer—sign up now!

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Pycnogenol tablets White Pine Pycnogenol 25mg capsules

White Pine® - Pycnogenol®

Rs. 1,100.00
Best face serum for glowing skin Face serum for acne prone skin

Re(d)covery® Serum

Rs. 980.00
Melatonin for hair hair serum for hair growth

Night Owl® Melatonin Scalp Lotion 55ml

Rs. 975.00
TOR Classic Fish Collagen Supplement for healthy skin and hair best collagen powder in India

TOR™ Classic Marine Collagen

Rs. 3,500.00
Morning Lark® Caffeine Daily Scalp Solution hair growth serum for women

Morning Lark® Caffeine Daily Scalp Solution

Rs. 750.00
Pycnogenol serum for normal skin Face Serum for Combination Skin

White Pine® Mousse Plus Face Serum

Rs. 1,150.00
Best lactic acid peel for face Lactic acid face peel

Milk Route® Daily

Rs. 980.00
Best sunscreen for kids Nursing safe sunscreen

SAFESCREEN® Mom & Baby Mineral Sunscreen SPF 50+

Rs. 1,650.00

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OUR CORE VALUES

RESEARCH FIRST

We value data and research, testing our solution-oriented products at every stage.

CLINICAL GRADE FORMULATIONS

Our clinical grade formulations are carefully developed for skin of colour.

FOREVER INGREDIENTS

We choose safe, high-performing ingredients for our effective formulations.

SUSTAINABLE SKINCARE

No planet, no beauty. We ensure that our holistic products are mindfully made. 

Skin of colour is both different and special.

While our rich melanin protects us over our lifetime, it also means that the way we age and the skin problems we face are very different.

Based on 20+ years of clinical expertise, we know that it is necessary not just to solve current problems, but also anticipate and develop solutions to address emerging issues for this skin type.

Our mission therefore, is to ensure that we have the best solutions to protect and enhance Skin of Color, now and in the long term.

- Dr Renita Rajan, Cosmetic Dermatologist, Founder & Curator, CHOSEN®

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