NEW SUNSCREEN LAUNCH EXCLUSIVELY FOR MEN: SAFESCREEN Go – Non-Greasy, Beard-Friendly & No White Cast. Get Yours Today!

New Supersaver Launch for moms at 15% OFF—Pregnancy Safe Skincare Essentials Gift Set. Get yours now!

CHOSEN Store is now open for you every Sunday from 12 PM to 5 PM. Come in & shop your favourites!

SMOO Buttergel—Pediatrician tested moisturizer for moms and babies. Experience luxurious hydration today!

Level up your anti-hair fall routine with the innovative & effective Caffeine + MSM Hair Growth Serum. Prolongs hair growth phase & improves hair thickness. Shop Now.

Unlock Radiant Skin: Gelée Universal Face Moisturizer boosts hydration by 176% in just 60 minutes. Shop now!

Join the CHOSUN Community and enjoy 25% off on Charminar and Madras Marina SAFESCREENs! Limited time offer—sign up now!

Sign up to redeem Zola Points for stunning merch!

What are you Looking for?
SHOPPING CART

No Products in the Cart
TOTAL:
Rs. 0.00
Add Rs. 1,000.00 more to avail free delivery.

NOTE

Add special instructions for your order...

PROCEED TO CHECKOUT
VIEW CART
img

title

  • details
qty X
price

SHOP OUR WINTER ESSENTIALS

Face Moisturizer for men and women Best Face Moisturizer in India

FACESILK™ Gelée

Rs. 1,540.00
Peptide Therapy Intense Repair Gel Anti aging face serum

Peptide Therapy Intense Repair Gel

Rs. 980.00
Retinol cream Retinol Cream for face

Retinolite™ Crème

Rs. 1,830.00
Best Oil Free Face Moisturizer Best Moisturizer for Face

OptiMIST WaterBody® Aqua

Rs. 650.00
SMOO® Buttergel® SMOO® Buttergel®

SMOO® Buttergel®

Rs. 1,980.00
Moisturizing body lotion Body lotion for dry skin

SMOO® Moisturizing Crème Fresh for Body

Rs. 650.00
SMOO Light Moisturizer for body Best body moisturizer for dry skin

SMOO® Moisturizing Crème Light for Body

Rs. 650.00
SAFESCREEN Nexgen - best chemical sunscreen in India Best Sunscreen with SPF 80

SAFESCREEN® NEXGEN SPF 80+ Moisturizing Sunscreen

Rs. 1,190.00

Shop our bestsellers

Pycnogenol tablets White Pine Pycnogenol 25mg capsules

White Pine® - Pycnogenol®

Rs. 1,675.00
Best face serum for glowing skin Face serum for acne prone skin

Re(d)covery® Serum

Rs. 980.00
TOR™ Bright OptiMSM® Methylsulfonylmethane (MSM) TOR™ Bright OptiMSM® Methylsulfonylmethane (MSM)

TOR™ Bright OptiMSM® Methylsulfonylmethane (MSM)

Rs. 900.00
Melatonin for hair hair serum for hair growth

Night Owl® Melatonin Scalp Lotion 55ml

Rs. 975.00
TOR Classic Fish Collagen Supplement for healthy skin and hair best collagen powder in India

TOR™ Classic Marine Collagen

Rs. 3,500.00
Morning Lark® Caffeine Daily Scalp Solution hair growth serum for women

Morning Lark® Caffeine Daily Scalp Solution

Rs. 750.00
Pycnogenol serum for normal skin Face Serum for Combination Skin

White Pine® Mousse Plus Face Serum

Rs. 1,150.00
Best lactic acid peel for face Lactic acid face peel

Milk Route® Daily

Rs. 980.00

SHOP BY SKIN TYPE

DRY SKIN
COMBINATION SKIN
OILY SKIN
SENSITIVE SKIN

OUR CORE VALUES

RESEARCH FIRST

We value data and research, testing our solution-oriented products at every stage.

CLINICAL GRADE FORMULATIONS

Our clinical grade formulations are carefully developed for skin of colour.

FOREVER INGREDIENTS

We choose safe, high-performing ingredients for our effective formulations.

SUSTAINABLE SKINCARE

No planet, no beauty. We ensure that our holistic products are mindfully made. 

Skin of colour is both different and special.

While our rich melanin protects us over our lifetime, it also means that the way we age and the skin problems we face are very different.

Based on 20+ years of clinical expertise, we know that it is necessary not just to solve current problems, but also anticipate and develop solutions to address emerging issues for this skin type.

Our mission therefore, is to ensure that we have the best solutions to protect and enhance Skin of Color, now and in the long term.

- Dr Renita Rajan, Cosmetic Dermatologist, Founder & Curator, CHOSEN®

Learn More

As seen in

How Safe Is Your Sunscreen?

Sunscreens are essential, no doubt! But not all are created equal. Instantly discover how each ingredient affects your skin and body with our Ingredient Checker.

FIND OUT

LEARN MORE FROM BLOGS

best marine collagen powder in India
Why is collagen powder the best way to consume collagen for your skin and hair benefits?
Read More
SAFESCREEN® TINTENSE® Tinted Sunscreens
Why is it a great idea to test your tinted sunscreens before you buy?
Read More
Collagen: Benefits, Types and Function
Beginners Guide to Collagen and the Difference between Collagen Supplements & Builders
Read More
WE'RE CHOOSING YOU

We'd love for you to receive news about CHOSEN's latest developments, and the most important headlines in the science of skincare. Subscribe to our newsletter now.

BACK TO TOP